Born Singapore In 1973, Simon Cheng Joo spent his formative years in Lasalle College of the Fine Arts, majoring in Fine Arts. In the final year, Simon was awarded & dispatched to Paris for a 3 month exchange programme where he explored & found inspiration through other cultures. In 2001, he founded Flux Fotography where he tapped onto commercial photography & worked with major advertising & design agencies. Simon Cheng Joo is also represented in New York by Michael Ash Partners for the strong representation of his polaroid works. His works are published & exhibited in local & international magazines & art shows. Simon works spontaneously with polaroids through medium format cameras. He believes it is not about technical precision, but capturing a certain mood, spirit within daily spaces & the mundane of everyday objects. Shooting in this intangible style is challenging, but all the more rewarding. Polaroids portray a soft, surreal & subtle feel, but also melancholic. It blurs the lines between fiction & reality where nothing comes close to it.
Simon Cheng Joo is an artist through & through, composing & orchestrating his images, to evoke thoughts & emotions to his audiences.